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★★★★★ Rated 4.8/5 | 424 Reviews

Too Soft To Get Out Of Bed.

 
 
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  • Like Drifting Off On A Cloud
  • Stays Cool All Night
  • So Plush You Will Dread The Alarm
  • Machine Washable, Fluffy Straight Out Of The Dryer
  • Springs Back Into Shape, Every Single Morning
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🌙 100-night trial·🔄 Free swaps·💷 Money back, no return
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Description

The Lune & Willow Pillow pairs a breathable puff-grid structure with a soft, matte cool-touch cover. Each quilted square is closed on all four sides, so the fill can't drift to the ends the way it does in an ordinary pillow — no flat patch by the end of the week.

At 1kg, it's noticeably heavier than a standard pillow, which typically weighs 450–700g. That's where the plushness comes from.

Made for sleepers who want to sink in without waking up with their head on the mattress. Machine washable, built for everyday use.


Size : 51 × 71 cm

How To Use

Unbox and shake it out to restore full loft — it travels compressed, so it'll look flatter than it is.

Give it a few hours to expand completely before the first night. A quick fluff each morning keeps the cells even.

Washing: cold cycle, gentle, tumble dry low. The quilted squares stop the filling clumping in the machine, which is usually what ruins a pillow the first time it goes in.

Shipping & Delivery

Dispatched within 48 hours, with a tracking number sent by email as soon as it leaves.

Estimated UK delivery: 6–10 working days.

We ship direct from the facility that makes it rather than through a UK warehouse. That's the trade-off that keeps this pillow at £39.99 instead of £89 — and it's why it takes a few days longer than something sitting in a depot down the road.

Returns & Refunds

You have 100 nights, not 30.

Sleep on it properly, then decide. We don't accept refund requests in the first 30 nights — it takes about a month to stop noticing a new pillow. After that, any time up to night 100.

Email us at hello@luneandwillow.com with your order number and one photo of the pillow. We'll offer to sort it first — a replacement, or a different colour if the feel isn't right. If that doesn't land, we refund you in full, and you don't post anything back.

This sits on top of your statutory 14-day right to cancel under the Consumer Contracts Regulations.

  • "I bought this on a whim and I genuinely cannot sleep without it now. It's so soft it almost doesn't feel real. Stays cool all night and it's still just as fluffy as the day I got it. My sister saw it and ordered two."

    Jess T.
  • "I have a bad neck and most soft pillows leave me aching by morning. This one stays soft and still holds me up. First week I have woken without stiffness."

    Maya R.
  • "Hesitated at the price, honestly. Three months in it is still as full as day one, and I have washed it twice. Works out cheap per night."

    Tom B.
    View full details

    🔥 Limited stock, order today

    💎 Premium quality guaranteed

    ✨ Free shipping on 2+

    🔥 Limited stock, order today

    💎 Premium quality guaranteed

    ✨ Free shipping on 2+

    🔥 Limited stock, order today

    💎 Premium quality guaranteed

    ✨ Free shipping on 2+

    🔥 Limited stock, order today

    💎 Premium quality guaranteed

    ✨ Free shipping on 2+

    🔥 Limited stock, order today

    💎 Premium quality guaranteed

    ✨ Free shipping on 2+

    🔥 Limited stock, order today

    💎 Premium quality guaranteed

    ✨ Free shipping on 2+

    🔥 Limited stock, order today

    💎 Premium quality guaranteed

    ✨ Free shipping on 2+

    🔥 Limited stock, order today

    💎 Premium quality guaranteed

    ✨ Free shipping on 2+

    🔥 Limited stock, order today

    💎 Premium quality guaranteed

    ✨ Free shipping on 2+

    🔥 Limited stock, order today

    💎 Premium quality guaranteed

    ✨ Free shipping on 2+

    🔥 Limited stock, order today

    💎 Premium quality guaranteed

    ✨ Free shipping on 2+

    🔥 Limited stock, order today

    💎 Premium quality guaranteed

    ✨ Free shipping on 2+

    What Makes It So Soft?

    Most pillows are a bag of loose fibre in a cotton shell. Two things make this one different — and they're the two things you'll notice first.

    Close-up of the puff-grid quilting, showing individual rounded cells
    ▦ Puff grid design

    Every square holds its own air

    The surface is divided into a grid of stitched squares, and each one is closed on all four sides. That sounds like a detail. It’s the whole thing.

    In an ordinary pillow the filling is free to move, so it drifts to the ends and bunches in the corners. By Thursday there’s a flat patch exactly where your ear goes. Here it can’t travel — every cell keeps the loft it started with.

    Closed cells No flat spots 1kg pillow
    A hand pressing into one cell of the pillow while the others stay full
    ❄️ Cooling fabric

    Smooth to the touch, not clammy

    The outer fabric is a fine matte knit with a soft, powdery finish — closer to peach skin than to cotton. It’s what you feel in the first five seconds, and it’s why the pillow doesn’t go stiff and papery after a few washes.

    It breathes. Cotton holds warmth against your skin, which is why you end up hunting for the cool side at 3am. This doesn’t do that.

    Breathable weave Silky finish Machine washable
    The 100-night promise

    100 nights. Then decide.

    Not five minutes in a shop with your coat still on. A hundred actual nights.

    Not right? We swap it.

    Wrong colour, wrong feel — tell us and we’ll sort it first.

    Still no? Money back.

    Full refund, and you don’t post anything back. Keep the pillow.

    How the 100-night trial works
    Night 1Night 30100
    Just sleep on itClaim any time in here
    1

    Nights 1–30 — just sleep on it

    It takes about a month to stop noticing a new pillow. “I wasn’t sure on night two” isn’t a fair test of anything.

    2

    Email us with one photo

    The pillow, with your order number written on a piece of paper beside it.

    3

    We’ll offer to fix it first

    A replacement, or a different colour if the feel isn’t right. Most of the time, that’s the end of it.

    4

    If that doesn’t land — full refund

    And you don’t post anything back. Keep it, pass it to a guest room, give it to someone who’ll use it.

    Why the photo? A promise this open only survives if a handful of people don’t take it for a ride. One photo keeps it available for everyone else. We think that’s a fair trade.
    One claim per household. On 4-packs, unopened pillows must be returned. Full terms →

    This trial sits on top of your statutory 14-day right to cancel under the Consumer Contracts Regulations.

    Why Customers Keep Coming Back

    Based on feedback from verified buyers.

    92%

    Slept better
    within the first two weeks of use

    87%

    Woke up without neck stiffness
    after just one week

    94%

    Would buy it again
    after four weeks of use

    Two ways this goes.

    Either it turns up, and in a fortnight you've stopped thinking about your pillow entirely — which is the whole point of a good one.

    Or you don't get on with it, you send us one line, and we refund you. You keep the pillow either way.

    Choose your bundle

    100-night trial · Free UK delivery on 2+ · Dispatched within 48 hours

    Frequently Asked Questions

    Everything you need to know before you order.

    Collapsible content

    Will it lose its shape over time?

    That's what the puff-grid is for. Each quilted square is stitched closed on all four sides, so the fill can't drift to the ends or bunch in the corners the way it does in an ordinary pillow. At 1kg it's also noticeably heavier than a standard UK pillow, which usually sits between 450g and 700g — there's simply more in there to hold the loft.

    Is it soft or firm?

    Soft, and deliberately so. If you like sinking into a pillow, this is the one. If you specifically want a firm orthopaedic pillow that holds your neck in position, this isn't it — and we'd rather tell you now than have you find out on night three.

    Does it get warm during the night?

    The cover is a fine matte knit that breathes, rather than the cotton weave that traps warmth against your skin — which is what has you hunting for the cool side at 3am. Worth knowing: putting a cotton pillowcase over it will undo most of that.

    Can I machine wash it?

    Yes, cold cycle, gentle, tumble dry low. The quilted squares stop the filling clumping in the drum, which is usually what ruins a pillow the first time it goes in the machine. It comes out fluffy, not lumpy.

    Is it gentle on sensitive skin?

    The fill is a down alternative, so there's no feather or down if you react to those. The cover is a smooth synthetic knit with no coatings or treatments applied.

    How long is delivery, honestly?

    Dispatched within 48 hours, then typically 6 to 10 working days to your door. We ship direct from the facility that makes it rather than through a UK warehouse — that's the trade-off that keeps it at £39.99 instead of £89. You'll get tracking the moment it leaves.

    What if it is not right for me?

    You've got 100 nights. Email us at hello@luneandwillow.com with your order number and one photo, and we'll offer to sort it first — a replacement, or a different colour if the feel isn't right. If that doesn't land, we refund you in full and you don't post anything back. Full details in the trial section above.