Super puffy and soft! Always bounces back to it's shape! And the mellow pillowcases are also great, feels cool all the time in the hot summer.
Too Soft To Get Out Of Bed.
- Like Drifting Off On A Cloud
- Stays Cool All Night
- So Plush You Will Dread The Alarm
- Machine Washable, Fluffy Straight Out Of The Dryer
- Springs Back Into Shape, Every Single Morning
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🌙 100-night trial·🔄 Free swaps·💷 Money back, no return
Description
Description
The Lune & Willow Pillow pairs a breathable puff-grid structure with a soft, matte cool-touch cover. Each quilted square is closed on all four sides, so the fill can't drift to the ends the way it does in an ordinary pillow — no flat patch by the end of the week.
At 1kg, it's noticeably heavier than a standard pillow, which typically weighs 450–700g. That's where the plushness comes from.
Made for sleepers who want to sink in without waking up with their head on the mattress. Machine washable, built for everyday use.
Size : 51 x 71 cm (20 x 28").
Works with any standard pillowcase or protector, including the ones already on your bed.
How To Use
How To Use
Unbox and shake it out to restore full loft — it travels compressed, so it'll look flatter than it is.
Give it a few hours to expand completely before the first night. A quick fluff each morning keeps the cells even.
Washing: cold cycle, gentle, tumble dry low. The quilted squares stop the filling clumping in the machine, which is usually what ruins a pillow the first time it goes in.
Shipping & Delivery
Shipping & Delivery
Dispatched within 48 hours, with a tracking number sent by email as soon as it leaves.
Estimated UK delivery: 6–10 working days.
We ship direct from the facility that makes it rather than through a UK warehouse. That's the trade-off that keeps this pillow at £39.99 instead of £89 — and it's why it takes a few days longer than something sitting in a depot down the road.
Returns & Refunds
Returns & Refunds
You have 100 nights, not 30.
Sleep on it properly, then decide. We don't accept refund requests in the first 30 nights — it takes about a month to stop noticing a new pillow. After that, any time up to night 100.
Email us at hello@luneandwillow.com with your order number and one photo of the pillow. We'll offer to sort it first — a replacement, or a different colour if the feel isn't right. If that doesn't land, we refund you in full, and you don't post anything back.
This sits on top of your statutory 14-day right to cancel under the Consumer Contracts Regulations.
🔥 Limited stock, order today
💎 Premium quality guaranteed
✨ Free shipping on 2+
🔥 Limited stock, order today
💎 Premium quality guaranteed
✨ Free shipping on 2+
🔥 Limited stock, order today
💎 Premium quality guaranteed
✨ Free shipping on 2+
🔥 Limited stock, order today
💎 Premium quality guaranteed
✨ Free shipping on 2+
🔥 Limited stock, order today
💎 Premium quality guaranteed
✨ Free shipping on 2+
🔥 Limited stock, order today
💎 Premium quality guaranteed
✨ Free shipping on 2+
🔥 Limited stock, order today
💎 Premium quality guaranteed
✨ Free shipping on 2+
🔥 Limited stock, order today
💎 Premium quality guaranteed
✨ Free shipping on 2+
🔥 Limited stock, order today
💎 Premium quality guaranteed
✨ Free shipping on 2+
🔥 Limited stock, order today
💎 Premium quality guaranteed
✨ Free shipping on 2+
🔥 Limited stock, order today
💎 Premium quality guaranteed
✨ Free shipping on 2+
🔥 Limited stock, order today
💎 Premium quality guaranteed
✨ Free shipping on 2+
What Makes It So Soft?
Most pillows are a bag of loose fibre in a cotton shell. Two things make this one different — and they're the two things you'll notice first.
▦ Puff grid design
Every square holds its own air
The surface is divided into a grid of stitched squares, and each one is closed on all four sides. That sounds like a detail. It’s the whole thing.
In an ordinary pillow the filling is free to move, so it drifts to the ends and bunches in the corners. By Thursday there’s a flat patch exactly where your ear goes. Here it can’t travel — every cell keeps the loft it started with.
Closed cells
No flat spots
1kg pillow
❄️ Cooling fabric
Smooth to the touch, not clammy
The outer fabric is a fine matte knit with a soft, powdery finish — closer to peach skin than to cotton. It’s what you feel in the first five seconds, and it’s why the pillow doesn’t go stiff and papery after a few washes.
It breathes. Cotton holds warmth against your skin, which is why you end up hunting for the cool side at 3am. This doesn’t do that.
Breathable weave
Silky finish
Machine washable
Customer Reviews
Overall rating: 4.7 / 5 from 430 reviews.
So wonderful! Heavenly soft!
My dog stole it from me! Its so soft and squishy. Now, ill have to order another one!
My son takes his mellow everywhere we go! He loves it and so don’t I 🩵
It’s a pretty comfortable pillow. It also is able to fit a Kitsch satin pillowcase.
Love these pillows so much that I brought it camping with us. We have new pillows in the camper, but I wanted that coolness I get from this lush dreamer!!
Very comfy pillow!
Amazing pillows! Feels so amazing and soft.
The BEST pillow!
Wonderful pillow. Im buying 2 for my son's birthday in August and September
These pillows exceeded my expectations! They are incredibly comfortable and have the perfect balance of softness and support. They feel soft and cozy, but at the same time they hold their shape really well and don't go flat. I've been sleeping great on them, and they still look and feel like new. I would definitely recommend them to anyone looking for high-quality, comfortable pillows.
My entire family loves them!! No more heck pain!
This pillow is so comfortable
In LOVE! I have a lavender, a blue (in the cooling pillowcase), and a white one. Sleep with all 3! Got one for my son, too, and it's the first pillow he's been able to sleep on in years due to neck issues. W absolutely love them.
Great pillow. My grandson try’s to take it!
I have two ploofs, 2 puffs and another pillow with a cooling case, for the dog! Even he loves it! The cooling blanket is so soft and comfortable, I look forward to going to sleep! Next purchase, sheets and a comforter!
They are so comfortable and truly cooling to the touch! I think they may be the best pillows I’ve purchased to date.
I love this pillow. It is so comfy. Ive been sleeping so good with it. I ordered one for my granddaughter for her birthday. She's gonna be so excited.
So amazing my dog thinks it’s hers majority of the time lol
10/10. One of my friends brought this pillow with her on a girls trip and I immediately bought 4 while we were still on the trip. Since then I have convinced others to buy them. I have spent hundreds of dollars on pillows and these are what I have been looking for. They are super soft yet supportive. I'm a back sleeper and my husband is a side/ stomach sleeper and we both love them.
It’s sooooo soft literally a cloud. I use it to cuddle. The align pillow is my sleep pillow.
Sooooo soft! Loved it so much I bought 3 more!
I’ve purchased so many pillows over the years looking for the right one. Well I finally found it
I slept wonderfully from first night we got them. My husband adores his and snoring is much mitigated. The picture is when I sat up, put legs over edge of bed and 14 pounds of black cat dived onto pillow. Kaiju danced a few steps and fell back asleep on it before I was all the way up.
Fast shipping wonderful pillow I love it so happy with my purchase!!! Definitely recommend this pillow!!!
Love this pillow
real person just like you. already wrote a review for the marshmallow comforter, so here’s my review for these pillows. saw some ads on instagram and was already buying the comforter, so decided to grab some pillows too. they are incredibly soft and squishy. they pop right back into their form after laying on them or squishing them. the description is accurate- they are very fluffy indeed. i showed a photo of the pillow, and then the before and after of my pillows. the before looks sad compared ...
There is nothing worse than a hard pillow! This pillow is so soft and squishy yet it retains its form and is nice and cool. I ordered 4 more pillows for family members and got 4 free cooling pillow cases!! Loving my new Mellow pillow.
Loving my awesome pillow!!!
Its soft and squishy
I have spine problems, after surgery to put titanium on almost a 1/3 of my spine your pillow has kept me comfortable when nothing else has. Sorry it is not pretty but this has been a blessing.
I LOVE this company. I’m hooked! Let’s just say I’ve tried a lot of their products and am not disappointed. Love, love the mellow comforter! The puff pillow is definitely my favorite out of the cloud align, hotel, and puff. I literally can’t get out of bed in the morning! I’m a tough sleeper. Hard to get and stay asleep, but these products have helped so much. Their customer service is top notch, I can’t think of another time I had such amazing customer service!!
Dreamy pillows so glad I got these !
Fantastic pillows, I was very skeptical about spending the money on more pillows but I am glad I spent it. They are so comfortable and they do as they advertise and stay cool all night. I have been telling everybody about them, that’s how happy I am with them.
Bit worried at first seemed a bit low but then they come to life brilliant now love them
Greatest pillow I ever bought, I got 8 and every one in my day love them.
It’s so puffy on one side but to turn it over it becomes a firm pillow. It’s like cheese and crackers. Love them
So plushy! The covers are a little slippery so if you stack them it may slide around
Super soft to cuddle with.
Very comfy.. can't decide, pillowcase or no pillowcase
Frequently Asked Questions
Everything you need to know before you order.
Collapsible content
Will it lose its shape over time?
Will it lose its shape over time?
That's what the puff-grid is for. Each quilted square is stitched closed on all four sides, so the fill can't drift to the ends or bunch in the corners the way it does in an ordinary pillow. At 1kg it's also noticeably heavier than a standard UK pillow, which usually sits between 450g and 700g — there's simply more in there to hold the loft.
Is it soft or firm?
Is it soft or firm?
Soft, and deliberately so. If you like sinking into a pillow, this is the one. If you specifically want a firm orthopaedic pillow that holds your neck in position, this isn't it — and we'd rather tell you now than have you find out on night three.
Does it get warm during the night?
Does it get warm during the night?
The cover is a fine matte knit that breathes, rather than the cotton weave that traps warmth against your skin — which is what has you hunting for the cool side at 3am. Worth knowing: putting a cotton pillowcase over it will undo most of that.
Can I machine wash it?
Can I machine wash it?
Yes, cold cycle, gentle, tumble dry low. The quilted squares stop the filling clumping in the drum, which is usually what ruins a pillow the first time it goes in the machine. It comes out fluffy, not lumpy.
Is it gentle on sensitive skin?
Is it gentle on sensitive skin?
The fill is a down alternative, so there's no feather or down if you react to those. The cover is a smooth synthetic knit with no coatings or treatments applied.
How long is delivery, honestly?
How long is delivery, honestly?
Dispatched within 48 hours, then typically 6 to 10 working days to your door. We ship direct from the facility that makes it rather than through a UK warehouse — that's the trade-off that keeps it at £39.99 instead of £89. You'll get tracking the moment it leaves.
What if it is not right for me?
What if it is not right for me?
You've got 100 nights. Email us at hello@luneandwillow.com with your order number and one photo, and we'll offer to sort it first — a replacement, or a different colour if the feel isn't right. If that doesn't land, we refund you in full and you don't post anything back. Full details in the trial section above.
The 100-night promise
100 nights. Then decide.
Not five minutes in a shop with your coat still on. A hundred actual nights.
Not right? We swap it.
Wrong colour, wrong feel — tell us and we’ll sort it first.
Still no? Money back.
Full refund, and you don’t post anything back. Keep the pillow.
How the 100-night trial works
Night 1Night 30100
Just sleep on itClaim any time in here
1
Nights 1–30 — just sleep on it
It takes about a month to stop noticing a new pillow. “I wasn’t sure on night two” isn’t a fair test of anything.
2
Email us with one photo
The pillow, with your order number written on a piece of paper beside it.
3
We’ll offer to fix it first
A replacement, or a different colour if the feel isn’t right. Most of the time, that’s the end of it.
4
If that doesn’t land — full refund
And you don’t post anything back. Keep it, pass it to a guest room, give it to someone who’ll use it.
Why the photo? A promise this open only survives if a handful of people don’t take it for a ride. One photo keeps it available for everyone else. We think that’s a fair trade.
One claim per household. On 4-packs, unopened pillows must be returned. Full terms →
This trial sits on top of your statutory 14-day right to cancel under the Consumer Contracts Regulations.
This trial sits on top of your statutory 14-day right to cancel under the Consumer Contracts Regulations.
Why Customers Keep Coming Back
Based on feedback from verified buyers.
92%
Slept better
within the first two weeks of use
87%
Woke up without neck stiffness
after just one week
94%
Would buy it again
after four weeks of use
Two ways this goes.
Either it turns up, and in a fortnight you've stopped thinking about your pillow entirely — which is the whole point of a good one.
Or you don't get on with it, you send us one line, and we refund you. You keep the pillow either way.
Choose your bundle100-night trial · Free UK delivery on 2+ · Dispatched within 48 hours